While raising funds to build Walt Disney Concert Hall, Eli Broad realized that Grand Avenue needed a master plan to fulfill its potential as a vibrant center for the sprawling Southern California region. For the next 15 years, Eli Broad championed the revitalization of downtown Los Angeles’ long-fallow Bunker Hill neighborhood, bringing together city and county governments to create a redevelopment plan that connected all of Grand Avenue’s architectural and cultural institutions with the new Grand Park, wider sidewalks, new restaurants and retail, residential elements, a planned rail connector and, of course, The Broad.