The Broad is a contemporary art museum on Grand Avenue in downtown Los Angeles founded by Eli and Edythe Broad, who have dedicated five decades to building one of the world’s leading collections of postwar and contemporary art. Guided by the Broads’ vision of making contemporary art accessible to the widest possible audience, The Broad offers free general admission and presents an active program of rotating temporary exhibitions and innovative audience engagement. Since opening to the public in September 2015, The Broad has welcomed millions of visitors who are strikingly young and diverse compared to arts audiences nationally, and the museum has deeply enhanced the cultural vitality of Grand Avenue in downtown LA.
Designed by Diller Scofidio + Renfro in collaboration with Gensler, The Broad features two floors of gallery space and one of the largest column-free gallery spaces in the country. A unique, honeycombed “veil” structure surrounds the building and bathes the third-floor galleries with filtered, indirect natural light. A key element of the museum’s architecture is its second-floor “vault,” which hovers between the sculptural lobby and the top-floor galleries, and houses the massive storage for collection artworks which are not on view in the galleries. Overlook windows give visitors a glimpse into the vault’s contents and the inner workings of a museum.
The Broad also serves as the headquarters of The Broad Art Foundation, which was created in 1984 as a pioneering lending library dedicated to increasing public access to contemporary art through an enterprising loan program. Over nearly 40 years, The Broad Art Foundation has made more than 8,600 loans to over 550 museums and galleries around the world.
value of artworks in The Broad collection